Exclusive Invitation — September 2026
Every Darb. Every Mark.
كل درب. كل أثر.
You're invited to 70mai's 10th Anniversary Launch Event in Riyadh — an immersive evening of cutting-edge technology, exclusive product reveals, and real-world driving experiences.
Founded in 2016, 70mai (pronounced "Seventy My") is an industry-leading auto intelligence company specializing in dash cams — spanning beginner-friendly models to premium 4K cameras with advanced smart features. 70mai's proprietary technologies, including the MaiColor Vivid+ Solution™ for vibrant video quality and Night Owl Vision™ for exceptional nighttime clarity, are designed to be your trusted companion on every journey.
With 2 million dash cams shipped annually to 100+ countries across Europe, North America, and Southeast Asia, 70mai achieved the No.1 market share in Russia, Poland, and Malaysia in 2024.
Saudi Arabia has been a key growth market for 70mai. From the scorching summer heat of Riyadh to the long desert highways, Saudi drivers demand reliability, clarity, and smart connectivity — exactly what 70mai delivers. This 10th anniversary event marks a new chapter: the launch of our most advanced product line yet, purpose-built for extreme environments and modern connected driving.
We've partnered with top Saudi automotive and lifestyle creators for major brand launches. This event follows the same premium production standard.
The A900 Ultra is 70mai's most advanced dash cam ever — engineered for the harshest driving conditions on earth.
Emphasize: (1) Supercapacitor advantage over lithium battery — especially for Saudi's 50°C+ summers. (2) True dual 4K — both front AND rear are 4K, not 4K+1080P. (3) MaiColor Vivid+ Solution™ for vibrant, true-to-life video color. (4) f/1.55 large aperture + Night Owl Vision™ for superior low-light performance. (5) 4G Cloud+ 2.0 — remote monitoring, GPS tracking, two-way voice calls from your phone. (6) LVDS digital transmission with 20ms ultra-low latency for zero-quality-loss rear recording.
The event is an immersive experience across 5 interactive zones — not a traditional press conference. Each zone is designed for hands-on content creation.
Arrive and check in at the creator registration desk. Pick up your press kit and badge. Then head to the brand photo wall — featuring the event KV, 70mai logo wall, slogan boards, and fun dashcam-shaped props. Instant Polaroid photos + custom fridge magnets as souvenirs. Great for first Stories and "I'm here" content.
A timeline walkway through 70mai's decade of innovation — every flagship product from 2016 to 2026 displayed in acrylic cases, alongside key technology milestones and industry awards. Walk from past to present and end at the futuristic main stage. Perfect for B-roll and "then vs now" comparison content.
The hero moment: A900 Ultra running inside a transparent 80°C heat chamber, recording 4K footage in real time. A large screen shows the live feed — watch it keep going while competitors would fail. Nearby, a 4G parking monitor demo shows remote surveillance in action. The most shareable visual of the entire night.
Real vehicles with A900 Ultra fully installed. Sit in the driver's seat, connect the 70mai app, and experience: 4G remote monitoring, GPS tracking, two-way voice calls, and Snap recording. See the LVDS cable comparison and quick-start demo. Film your genuine first reaction to the rear 4K camera feed.
The centerpiece of the evening — your best content window. Three must-capture moments: (1) The official A900 Ultra product unveiling — the first time anyone sees it, capture the reveal and your genuine first reaction on camera. (2) Live tech demos on the big screen — 4K footage, Night Owl Vision comparisons, and dual-camera split-screen playback that you can film directly off the screen for your own content. (3) Fellow creators and long-time users sharing real dash cam footage and driving stories on stage — authentic testimonials that make powerful B-roll. After the keynote, you'll have a 20-minute free interaction window to do 1-on-1 interviews with the product team, re-film any zone, and capture supplementary footage with the brand team's support.
Bridge the indoor event experience with real-world driving footage. Al Takhassusi Hall is surrounded by some of the most visually stunning driving routes in Riyadh.
Focus on the overall event atmosphere, brand interaction, and personal experience. Your audience wants to feel like they're there.
Focus on A900 product features, technology upgrades, and professional insights. Your audience wants specs, demos, and real usage.
Glass curtain-wall towers, skywalks, and the iconic Kingdom Tower. Film "driving through the future" — 10-15 min from the venue.
Ground-level cinematic angles between the towers. Perfect for dash cam POV shots driving through the district.
Traditional Najdi architecture meets modern lighting. "Heritage meets technology" — 20-25 min drive for powerful contrast footage.
Riyadh's entertainment hub — neon, modern architecture, vibrant crowds. Night driving + lifestyle content. Just 10 min from the venue.
Choose the angles that best fit your style and audience. Mix and match — we encourage creative freedom within these frameworks:
Front cam catches the storm, rear cam shows the open road. This is the "Dual Vision" storytelling power — two realities in one frame.
Sunset on the Riyadh highway. Both cameras record in perfect sync — cinematic content with zero editing needed.
Show your audience how the dash cam sees through conditions the human eye can't. Perfect for "shock factor" comparison content.
| # | Deliverable | Platform | Format | Notes |
|---|---|---|---|---|
| 1 | Event Night Content | TikTokIG Stories | Short-form (15-60s) | Real-time Stories/Shorts from the event. Capture: heat test, product installations, brand corridor, stage moments. |
| 2 | Product Review Video | YouTubeTikTok | Long (5-10 min) + Short (60-90s) | Full review combining event experience + real driving footage. Include product demo and driving from suggested locations. |
| 3 | Cinematic Driving Video | YouTubeTikTok | Short (30-60s) or medium (2-3 min) | Pure driving footage showcasing dash cam quality. Desert highway → city skyline → night scenes. Minimal talking, maximum footage. |
We're inviting ~10-15 Saudi-based creators across automotive, tech, and lifestyle verticals. Here's the ideal creator profile and how we structure the collaboration.
| Tier | Followers | Slots | Deliverables per Creator | Investment (USD) | Release Priority |
|---|---|---|---|---|---|
| Top Tier | 500K+ | 1 — 2 | 1 long-form video (5-10 min) + 3 Stories/Shorts + 1 TikTok short | $8,000 — $15,000 | Day 1 — 3 |
| Mid Tier | 100K — 500K | 3 — 5 | 1 review video (3-5 min) + 2 Stories/Shorts + 1 TikTok short | $3,000 — $6,000 | Day 3 — 5 |
| Micro / Emerging | 30K — 100K | 5 — 8 | 1 short-form video (60-90s) + 3 Stories + event night live coverage | $800 — $2,000 | Day 5 — 7 |
Estimated total KOL budget: $50,000 — $80,000 across 10-15 creators. This covers event attendance, product loaner unit, content creation fees, and post-event amplification. Travel and accommodation for out-of-city creators arranged separately by the brand team.
Reach out to your 70mai contact person for any questions about the event, content requirements, or product details.